About Us

MiRo & Co started where many of the best parenting ideas do: in a darkened room, on my phone, during those long contact naps with my youngest. While on maternity leave, I found myself constantly searching for breastfeeding clothes that felt like ‘me’, pieces that were  stylish and affordable without losing the practicality I needed.

When I couldn't find what I was looking for, I decided to create it.

The name MiRo is deeply personal to us; it’s a blend of my two children’s names and a nod to the native New Zealand Miro tree. Just as the Miro tree provides a home and food for the kererū, I wanted this brand to be a place of support for other parents.

What began as a late-night project has grown into a curated collection of essentials. Whether it’s something we’ve designed ourselves or a piece from a brand we trust, every item is chosen because it makes the journey of parenthood a little easier and more beautiful.

Founded in Manawatu, New Zealand our family made the move over to NSW, Australia in May 2026. We’re so proud to now be shipping throughout NZ and Australia. Thank you for supporting our family business and letting us be a small part of yours.

With love,

The MiRo & Co Family x